How to choose the right domain name for your company

As the editor of DomainNameWire.com, I’m
frequently e-mailed by people asking for domain name advice.
Specifically, what should they look for when registering a
domain name for their company? This may be basic for some of
you, but I hope some of my readers gain value from this.

Let me start with the things to avoid when registering a domain
name that will be used for your main company web site.

1. Never use a hyphen. If your domain is some-name.com, many
people will forget the hyphen when typing your name into the
browser or sending e-mail to you. This can result in lost
business. 2. Avoid digits if possible. Using digits requires you
to spell the domain name out to people. For example2.com, you
need to tell people it’s the digit “2” rather than the word
“two” or even “to”.

Here are the positive things to look for in a domain name.

1. .Com extension. It’s imperative that your domain name be
available with a .com extension. I’ve seen businesses and major
web sites try to get away with .net or .org, and perhaps half of
their intended visitors land on someone else’s web site. Or
worse, confidential e-mails are sent to the wrong domain. 2.
Easy to spell. Keep in mind that your spelling might be better
than most people! 3. Short. Try to keep it to 2 words, 3 maximum
and 20 characters or fewer.

These are general guidelines applicable to your main company
domain name. There are instances where hyphens, numbers, and
non-.com domain extensions are fine for secondary sites and
search engine-optimized sites. But your company’s main domain
should follow these general guidelines. Good luck

Andrew Allemann is editor of Domain Name Wire, a
popular news and opinion site for the domain name industry.

Leave a Reply


Powered by Yahoo! Answers

eXTReMe Tracker