Home Server Tips: Domain Name Registeration

Domain name must be easily memorable, organizied and make sense.
One or two words is the best to remember (google.com, TradingVehicle.net etc). But complete statement also can be used for domain name (YouCanBuildYourWebsite.com).

A domain name create the address of your website and can end in .com, .net, .org, .info, .us etc. But as you see, .com is the most common website extension.

Once you have registered your name, you will select a web host (next step). You can select hosting or building your own web server. We will discuss about web hosting soon.

First, let’s get the best domain name for your site.

Selecting The Best Domain Name
If being found in the major search engines (Google, Yahoo, etc.) is important to you, I highly recommend you register a name that contains your major keywords instead of your company name.

People usually searches by keywords, not by proper name. So why it may seem cool to have a name like TradingVehicle.net, you’ll want to choose a name that includes keywords that your target audience would likely use when they search.

So with that in mind, a name like TradingVehicle.net would be much better than YSCConsulting.com.

Sure, you can still list your company name on your web pages, but I believe it’s more important to make sure the domain name includes your important keywords or products if you want to receive traffic from all over.

Of course, you can still list your company name on the web site some place, but your domain name will include all the important keywords you’ll want to be found with.

If you are building your website for a local business, getting traffic from worldwide may not be useful or making your web server busy. This is because your customers will be local and you may want to grow in your local area.

In this case, it may make more sense to register your company name and create brand awareness locally instead of trying to capitalize on search engine presence.

For example, let’s say you have a company called Aron&Chan Accounting and you help people get rid of debt, but you’re based in New York and can only cater to residents in this area.

Since you are only servicing local clients, you may not care if someone in California can find your site in Google since they are not likely to become one of your customers.

In this case, it’s not as important to register a name filled with “search optimized” keywords. You may decide to just reserve the company name, AronandChan.com.

NOTE: Remember that the domain name is not the only factor weighed by search engines when ranking your website.

Your website content and inbound, outbound links are very important too. However, it certainly doesn’t hurt to make sure your name is optimized for maximum results.

Best domain name tips:

1) Do not register domain names with too long or too many syllables. Even though you can register names up to 63 characters long, it is not a good idea to use all 63 characters.

You want your name to be easy to remember. Not everyone will bookmark your page initially so try to think of something that can be easily remembered — although I realize this may be tricky since a lot of names are taken these days.

2) Register domain name with alphabet only. I know many people use hyphen, number or any other character.

Think about that.

Let’s guess that you have a website auto-insurance-quote.com. If your friend ask “Hey, what’s your website?”, then you say “It’s autoinsurancequote.com”.

What happen? He will type autoinsurancequote.com, not auto-insurance-quote.com.

3) Protect your name by registering multiple extensions (.net, .org). This deters people from copying your name. For example, if you own ohmygut.com you can also register ohmygut.net, .org. These two are enough.

You don’t have to build a site on all the domains, but you can reserve them.

For more details and step-by-step guide,
please visit http://www.youcanbuildyourwebsite.com/howtobuildwebsite.nsf/Domain_Name_Registration

Alex Yim
Web Developer, Consultant

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